Posts Tagged: fashion

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4
Mar 11

Ginza: Glitz and Glamor

We’re taking a look at another area of Tokyo today: Ginza. Ginza is part of Chuo, one of the 23 special wards of Tokyo. Ginza is an upscale area of Tokyo, famous for department stores, restaurants, and other high-end boutiques and shops. The Apple Store and the Sony Store are among the most often visited stores in the area.

Ginza is a great place for window shopping, as you’ll find high-end international brands like Chanel, Gucci, Louis Vuitton, and Dior, as well as high-end Japanese department stores like Wako, Seibu, Matsuzakaya, and Mitsukoshi. However, be careful when spending money and remember the exchange rate. (A basic rule of thumb is to remember 100 yen equals $1, but the amount can actually vary quite a bit. At present 100 yen equals $1.22.) Many of the items for sale are rather expensive, although you’re likely to find something that’s more affordable.

Restaurants are rather high-end as well. Be careful to peruse menus before you sit down and remember the old adage if there’s no price on the menu: “If you have to ask, you can’t afford it.” Sushi restaurants in Ginza can be especially expensive, with an average of a 20,000 to 70,000 yen bill ($243 to $850) per visit, depending on the number in your party. However, if you like the nightclub scene, you may be in paradise. Just be aware that the cover charge may be pricey. If you want to spend just a little less but still enjoy an elegant dining experience, try the coffee shops or tea houses in the area.

Don’t forget to take a look at the Kabuki-za in Ginza, one of the rare all-kabuki theaters in Japan. It was built in 1889.

Although this is largely true throughout Tokyo, most people who walk around in Ginza dress up in fashionable clothing. You’ll stand out in Japan as a foreigner, but you’ll especially turn heads if you wear typical comfortable tourist clothing.

Have you ever been to Ginza? Would you be interested in going to Ginza? Would you buy anything?

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21
Jan 11

Harajuku: Street Fashion Capital

Tokyo is Japan’s most populous city, so it’s no surprise that there are almost as many different sides to the city as there are people. For instance, there are 23 special wards in the city of Tokyo–just in the most populous area. You may have heard of some of these wards in pop culture references to Japan. These days, Harajuku is one of those pop culture words that’s popular even outside of Japan.

Harajuku isn’t a ward–it’s a section of the Shibuya ward, specifically around the Harajuku Station. But this small section of a Tokyo ward is famous globally as one of the fashion capitals of the world. However, the fashion you’ll find here is different from the high-class fashion you’ll find in other areas of Tokyo. The “street fashion” you’ll find on teenagers and young adults is usually bright, bold and one-of-a-kind.

The fashions tend to gravitate toward one of three styles: lolita, visual kei, and cosplay–however, in Harajuku, anything goes. The young people who show off their clothes in Harajuku take pride in creating their own mix-and-match designs.

Lolita: Lolita fashions (exclusively for women or men crossdressing) are somewhat reminiscent of Victorian-era clothes with much shorter skirts and a few modern accessories. There are a number of subcategories within the style, including “Gothic Lolita,” which makes use of mostly black and dark colors, and “Baby Lolita,” which emphasizes pastel colors and cutesy accessories.

Visual Kei: Visual kei, which we’ve covered as a musical genre, is known for theatrical outfits that mix Gothic black and dark colors as well as Victorian-era type of clothing. Brightly colored hair and kabuki-style makeup complete the ensembles.

Cosplay: Cosplay is short for “costume play” and it refers to dressing up as fictional characters. Most often in Japan, this refers to dressing as characters from anime, manga, video games, and famous bands, but it can also refer to roleplaying by wearing costumes, such as roleplaying as maids, nurses, and even schoolgirls.

Have you ever heard of Harajuku? Have you ever been to Harajuku? What do you think of the street fashion there?

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21
May 10

Japanese Prime Minister’s Fashion Faux Pas Makes International Headlines

If you didn’t know who Japan’s prime minister was before, you may by now. Last week, international headlines proclaimed that Hatoyama Yukio had worn a bizarre, multi-colored shirt to a barbeque at his home. Perhaps stranger than the fact that this made the news at all, let alone the international news, was that Hatoyama’s fashion faux pas had caused his approval rating to drop significantly, 33% to 24%1 in just one month.

This is not the first time the Japanese prime minister has decided to wear outfits that are a little bizarre. Japanese fashion critics go on to cite a heart-studded collared shirt over which the prime minister wore a pink blazer, mauve coats, and other multi-colored shirts. The prime minister and his wife are also known in the media for some odd behavior, such as a pigeon imitation the prime minister performed during an interview. There have also been interviews with his wife, Hatoyama Miyuki, in which she claims to have been abducted by aliens and taken to Venus twenty years ago. She also says she “eats” energy from the sun and is instructing her husband to do the same.

While some claim the odd behavior and fashion choices are just the eccentricities of an odd couple who never tried to hide who they were prior to Hatoyama’s election last autumn, the fact that this one bad shirt at a bbq was the one odd thing to inspire such a global discussion is actually fairly telling about what really caused the public opinion of Hatoyama to drop so quickly and so steeply. Hatoyama wore this shirt to a bbq hosted at his home that he called “The Real Hato Café,” as it was supposed to offer the public a chance to meet him, mingle with him, and see that he’s just an ordinary person like they are. Wearing such a bizarre shirt to the gathering, says Konishi Don, a Japanese fashion critic, shows that Hatoyama is actually quite out of touch with the rest of the country—at the very moment he was trying to show them that he’s just one of them. Says Konishi, “This shirt comes from the ‘80s or ‘90s. His ideas and philosophy are old. Japan is facing a crisis and we can’t overcome it with a prime minister like this.” 2

Hatoyama responded to the sudden drop in public approval by stating, “I take it seriously that my approval ratings are down significantly. But I’m not going to quit.” 3 Still, perhaps he’ll hire a fashion consultant—although if they’re unhappy with his policies, the public’s opinion is unlikely to go back up without serious political overhaul.

Did you see Hatoyama’s shirt? What did you think of it? Do you think it’s silly that his fashion choices have made international news? Do you agree with the idea that it shows that Hatoyama is out of touch? What do you think of the prime minister and his wife’s other examples of odd behavior?

1, 2, 3 Lah, Kyung. “Japan’s prime minister under fire for fashion choices.” CNN World. 12 May 2010. <http://www.cnn.com/2010/WORLD/asiapcf/05/12/japan.hatoyama.fashion/index.html?eref=rss_world&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fcnn_world+%28RSS%3A+World%29>. 17 May 2010.

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7
Apr 10

The Japanese Ministry Aims to Boost ‘Cool Japan’

According to The Yomiuri Shibun, the Japanese Economy, Trade and Industry Ministry recently revealed a plan to boost the “Cool Japan” culture internationally. What’s “Cool Japan”? Well, if you’re interested in this blog, you may already know and not realize it. “Cool Japan” is Japanese pop culture and other countries’ love for it, particularly Japanese food, fashion, anime/manga, and video games.

The Ministry’s strategy targets other parts of Asia, Europe, and North America. Currently, only 2% of these Japanese pop culture sales are actually made outside of the country. However, the “Cool Japan” industries employ over 2 million people in Japan and total about ¥45 trillion (about US$480 million) in sales annually, so adding to this total by focusing on foreign markets can boost employment and commerce in Japan considerably.

The proposal asks the Japan External Trade Organization and private Japanese consulting firms to provide assistance to companies that want to export their properties overseas, particularly small to midsize businesses that are struggling to get a foothold. Companies like Nintendo, for example, certainly won’t need the assistance, but they could still benefit from some of the proposed changes.

Japan’s largest book publisher, Kodansha, might have been ahead of the game. Long since one of the biggest manga publishers in Japan, multiple American manga publishers have licensed their work for North American publication over the past decade or so. Kodansha got a cut of the sales, but they largely left creative control over translation, presentation, and marketing to the American companies. This has led to a wide range of quality from title to title and publisher to publisher. Not so anymore, as Kodansha has stopped licensing its manga titles to American companies and let most of its licenses with American publishers expire in preparation for starting its own American division. This will employ more Japanese citizens, give Kodansha full profit over North American sales, and allow Kodansha better control over how their part of pop culture is presented outside of Japan. (However, they will still be distributed by an American company—Random House—and so are allowing some of their titles to continue publication with Del Rey, one of the top American publishers of manga.)

Another part of the Ministry’s strategy actually involves asking foreign creators to come to Japan to help create the “cool Japan” image that’s going to be exported. The Ministry hopes to accomplish this through a reform on the Immigration Control and Refugee Recognition Law that will make issuing and keeping work visas easier for companies and immigrants.

Are you a fan of “Cool Japan”? What’s your favorite part of Japanese pop culture? Do you think it’s counterintuitive for the Ministry to want foreign creators to help them export the “Cool Japan” image? Why or why not?