Posts Tagged: japanese business

All Posts / Culture / Food — No Comments
10
Mar 10

Eating, Drinking and Shopping at the Japanese Vending Machine

Japan has the largest per-capita amount of vending machines in the world, meaning that for about every 23 people, there’s one vending machine to be found down some alley, at some corner shop, at the train station, or even at a shrine.

Japan makes an ideal environment for the vending machine because crimes such as vandalism are pretty low; most people walk, bike, or use trains to get to places rather than drive; and there are many areas with large population densities. Besides food and drink that’s ready to be ingested, you can buy many things at vending machines, including fresh meat, eggs, and seafood for cooking later (saves a trip to the grocery store or market); MP3 players; potted plants; toys; books; and underwear. (Yes, underwear.) You can even buy items for which you need to be 18 or 20 (the legal adult age in Japan), such as alcohol, cigarettes and porn magazines, and there’s often no one there to check your ID! (However, that may be changing. In 2008, a new “smart card” system called Tapso requires cigarette machines to only sell to those who scan their Tapso card. The Tapso card is issued only to those who can prove they are of age.)

However, the vast majority of vending machines do sell non-alcoholic drinks and food that you can drink or eat the minute you purchase the item. The types of refreshments you’ll find at Japanese vending machines are much different and varied than that you’d find in the West. For one, you’ll find a much smaller selection of soda pop. Bottled tea in multiple flavors is by far the biggest vending machine seller, followed by juice and coffee. You’ll also find health drinks and yogurt-based drinks.

Vending machines that sell food can warm up the food if applicable. So you can grab snacks or ice cream, but you can also get hot soba noodles, french fries, fried chicken, hot dogs, grilled fish, takoyaki (octopus meat in ball-shaped dough), and taiyaki (a red bean paste dessert), to name a few. As for cold food, you can get items like sushi and rice balls, the latter of which is a staple of the Japanese diet.

Coins are the traditional method of payment, but as the Japanese become more and more dependent on their cell phones, newer vending machines have cell phone payment options. You just scan your cell phone reader (Japanese cell phones are a bit more advanced than those in the West) and the amount of the item is added to your cell phone bill!

Have you ever seen a Japanese vending machine? What did you buy? Do you use vending machines often? Would you use vending machines more often if they sold items as varied items as those in Japanese vending machines?

All Posts / Culture / Entertainment — No Comments
8
Mar 10

Reading in Chapters: Japanese Light Novels

Having novels published in stages is nothing new. Classic English authors like Charles Dickens published most of his massive novels in serialized form in magazines and journals, giving his fans just one installment at a time and leaving them hooked and eager for more.

In Japan, many novels, particularly those aimed at young adults, are sold in a similar fashion. “Light novels,” as these novels are called (the Japanese even say the English words “light novel”: “raito noberu”), are actually closer to what we consider novellas (short novels) in the West. At an average of around 40,000 to 50,000 words each, these novels are miniature versions of what we consider novels for young adults in the West. To give you an idea, the Harry Potter books range from 76,000 to 257,000 words each.

Light novels are easy to read because they don’t require a long period of time to commit to reading, so they appeal to busy, technical-savvy modern young adults in Japan. However, you’re unlikely to find stand-alone works published as light novels—that would defeat the purpose of the light novel. The publishers really want to hook their readers on the first book and make them come back for the next, which is often published mere months after the previous installment. Light novels are usually series that can last 5, 10 or even 20 books. The average length of a series is around 12 to 13 light novels. However, add up 12 light novels and you still only get about two Harry Potter books!

Light novels are rarely considered modern Japanese classics, although some frequent light novel authors have been praised for their skills. The language used in light novels is very minimalist and to-the-point. This also helps make them more appealing for the busy Japanese teenager who wants a quick and easy way to escape the pressures of school and daily life.

Another feature of light novels is that, although they are aimed at young adults, they often feature black and white illustrations, most often in the Japanese manga (“comic book”) style. This appeals to a culture where even adults enjoy reading manga. Light novels are also printed in smaller dimensions than we’re used to in the West, so they’re easier to carry around. Typical light novels are printed in dimensions of only about 4 inches by 5 inches.

Even some Western books that make it into translation in Japanese are published in light novel format. Stephenie Meyer’s popular Twilight series is one example. Four rather bulky books in the West were turned into one light novel series in Japan consisting of 13 volumes (complete with manga-style illustrations). None of the books are considered “sequels.” They’re all part of one large series. If you’ve been paying attention to Twilight in the West, you may have noticed that it’s incredibly popular with young adults (mostly young women) while critics have panned the books for simple language, uncomplicated plots and an idealized, simplified depiction of romance. Well, that’s exactly what the light novel market in Japan looks for, so the books fit right in with the competition.

Would you rather have long books broken up into smaller chapters so they’re easier to carry around (and you wind up paying more in the end)? Do you like your novels to provide escapism or do you prefer something that engages your mind a bit more? Do you have any favorite Japanese light novels? (Some light novels have been published in English.)

All Posts / News — No Comments
17
Feb 10

Toyota’s Gas Pedal Problems Becomes a Global Issue?

Toyota Recall

The Avalon, Camry, Corolla, and other models are affected by the recall.

If you’ve been paying attention to car news—and I certainly hope you have if you own a Toyota—Toyota is calling for massive recalls after discovering a glitch with the gas pedal in some models of its cars that causes the accelerator to become stuck, overriding brakes and causing accidents, injuries, and deaths across the globe. While this is no doubt a serious problem for which the Japanese automaker must take action and face the consequences of a huge sales drop, some lawmakers in Japan are worried that this problem in the private sector will become a “global issue.”

Japanese Foreign Minister Okada Katsuya has been quoted as saying, “I’m worried. It’s not just the problem of one company but a domestic issue.”1 He’s not alone. The US is the largest buyer of motor vehicles and so it has the largest number of recalls associated with this problem. Toyota CEO Toyoda Akio has been subpoenaed by the US Congress to testify before a congressional committee about the company’s safety procedures.

But what does this, the matter of a private company, have to do with Japan’s relationship with the US as a nation? Well, Japanese lawmakers are already having a difficult time negotiating with the US over the relocation of an American marine base in Okinawa after the new Japanese Prime Minister, Hatoyama Yukio, halted negotiations as part of his party’s promise to “reexamine” existing ties with the US. The Japanese government has also been asked by the American government to be more lenient with “green” tax laws for vehicles that benefit Japanese cars in Japan far more than American cars.

Lawmakers fear that on top of these problems, if the Toyota heads appear unfriendly or unwilling to work with the American Congress at these hearings, this could spark a tense tax-related “trade war” with America similar to one the countries experienced in the 1980s and 90s. However, not everyone is that concerned, pointing out that this is the matter of a private company and they believe that Toyota will do its best to comply with the US Congress’ wishes.

Should the problems of one private company in a foreign country be responsible for “tension” between the two nations? Would any American expect, for example, Japan to start a trade war with the US over the mistakes of Microsoft in their country? Or, does it make a huge difference because Microsoft’s products are less likely to cause injury, even when they fail, than that of Toyota’s?

1 Associated Press. “Japan worried that Toyota’s problems cut hurt U.S. ties.” Japan Today. 14 Feb. 2010. Politics. 15 Feb. 2010. <http://www.japantoday.com/category/politics/view/japan-worried-that-toyotas-problems-could-hurt-us-ties>.

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